Launching an Indoor Sports Centre in Melbourne with Minimal Ad Spend
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The challenge
The indoor sports centre, a newly established facility in Melbourne, faced the daunting challenge of entering a saturated market with limited marketing resources. The goal was to generate awareness, attract customers, and drive bookings without overspending on advertising. Traditional marketing methods were deemed too costly, and the client needed a cost-effective strategy to achieve rapid growth.
Services Provided
Branding
Website Design
Online Marketing
The goals
To address this challenge, we implemented a highly targeted and data-driven marketing strategy focused on maximising ROI with minimal ad spend.
The campaign achieved remarkable success, generating over 1,000 bookings in just one year with minimal ad spend.
The indoor sports centre successfully established itself in the Melbourne market, becoming a go-to destination for sports enthusiasts and local leagues.
The campaign’s cost-effective approach ensured long-term sustainability, allowing the business to reinvest profits into further growth initiatives.
Our approach
Design and conception for a lifestyle magazine
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