Reviving Meta Ad Campaigns for Melbourne Custom Sports Apparel Company
The Melbourne Custom Sports Apparel Company had previously invested in online advertising campaigns to generate leads for their custom sports products. Despite generating over 300 leads, the quality of these leads was extremely poor, resulting in no significant conversions or sales. Frustrated by the lack of ROI, the owners decided to abandon paid advertising altogether, believing it to be an ineffective marketing channel for their business.
The challenge
The Melbourne Custom Sports Apparel Company had previously invested in online advertising campaigns to generate leads for their custom sports products. Despite generating over 300 leads, the quality of these leads was extremely poor, resulting in no significant conversions or sales. Frustrated by the lack of ROI, the owners decided to abandon paid advertising altogether, believing it to be an ineffective marketing channel for their business.
Services Provided
Branding
Website Design
Online Marketing
The goals
By leveraging highly targeted carousel ads and refining the audience strategy, we were able to turn around the Melbourne Custom Sports Apparel Company’s ad performance.
Generated 19 high-quality leads worth 10,000 -20,000 each, within a two-week period, a stark improvement in lead quality compared to their previous campaign, which yielded over 300 low-quality leads.
Achieved a cost per lead of AUD 5.85, demonstrating a highly cost-effective approach to lead generation.
Our approach
Design and conception for a lifestyle magazine
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